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Resume

Work
Experience

Current role

Senior Writer/Editor at Wix

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2020-2021

Head of Content at UX Design Institute

  • Took ownership of the content function; hiring and onboarding the team and providing guidance, mentorship and support. 
  • Defined and executed the content strategy from exploring the most viable topic areas to reporting on the performance of creative campaigns.

  • Conducted qual and quant research to get to know the audience and community inside out. 

  • Worked closely with sales, product and customer success teams to ensure we were crafting the right product messages.

  • Expanded the tone of voice and implemented it across the different teams in the business.

  • Worked with senior stakeholders to define and launch a B2B offering in a number of new markets.​

2016-2019

Content Lead at Jobbio

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Education

2013 - 2016

Dublin City University | Bachelor’s Degree Journalism

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2009 - 2011

Cork College of Commerce | Adv Diploma | Advertising & Marketing

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Skills
& Expertise

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