Resume

Work
Experience

Current role

Senior Writer/Editor at Wix

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2020-2021

Head of Content at UX Design Institute

Took ownership of the content function; hiring and onboarding the team and providing guidance, mentorship and support.
Defined and executed the content strategy from exploring the most viable topic areas to reporting on the performance of creative campaigns.
Conducted qual and quant research to get to know the audience and community inside out.
Worked closely with sales, product and customer success teams to ensure we were crafting the right product messages.
Expanded the tone of voice and implemented it across the different teams in the business.
Worked with senior stakeholders to define and launch a B2B offering in a number of new markets.

2016-2019

Content Lead at Jobbio

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Education

2013 - 2016

Dublin City University | Bachelor’s Degree Journalism

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2009 - 2011

Cork College of Commerce | Adv Diploma | Advertising & Marketing